Douglas C. West, John Battice Ford, Essam Ibrahim. Oxford University Press, 2015 - Business & Economics - 571 pages. 0 Reviews. The third edition of Strategic Marketing examines the ways in which

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The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage.

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Strategic marketing : creating competitive advantage. [Douglas C West; John B Ford; Essam Ibrahim]

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.It demonstrates how companies create competitive advantage through the use of strategic marketing. Se hela listan på feedough.com Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage.

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